If you're on social media, or watch the news, or live within reasonable proximity to another human being, chances are you've heard of The Ice Bucket Challenge. For those of you who haven't, it's an awareness campaign for Amyotrophic Lateral Sclerosis (ALS), more commonly known as Lou Gehrig's disease. Several variations of the challenge have been circulating, but the gist is… Continue reading The Ice Bucket Challenge, and Why Your Meme Isn’t Funny